Bonus Episode: Talking Content Marketing at the Influencer Genesis Summit
November 26, 2020
Cory Friedman had me on the Influencer Genesis summit earlier this year, where he asked me about finding and creating a content calendar for your business.
Creating a content calendar is something that a lot of business are struggling with, as they are trying to fill it up to the brim, and don’t know what to fill it up with.
But what if I told you there was a better way?
With the production of content being at an all-time high, and more and more companies producing just a tonne of garbage content, I think we need to step back a bit.
Get off that hamster-wheel of content production and only start creating content that can actually make an impact on your business.
It was an interesting talk, where I went through all the steps needed to identify the topics worth pursuing for your business, no matter the industry.