How do you map your content marketing strategy to the customer journey?
Those are probably potentially two words that you don't hear that often together.
In this episode, we're going to bridge the gap between them, because I really think that many companies are out there producing a ton of content these days.
Tons of content that in the end don't land with anybody.
Or they create content that ends up going viral, and a lot of people seemed to be interested in it, but nobody buys from that traffic.
Or you have no clue what kind of content to produce, you have the budget, you want to do it, you want to make it potent but you don't have the strategy.
In this episode, we share exactly how to think about the different types of buyers and the stage they’re in.
From the Top-Of-The-Funnel (TOFU) with the Awareness and Consideration stage to the Middle-Of-The-Funnel (MOFU) with the Conversion stage and the Bottom-Of-The-Funnel (BOFU) with the Loyalty and Advocacy stage.
Marketing personalization goes beyond using a prospect's name in an email.
Learn how to give your audience the personalized experience they want and need by aligning content to your customer journey.
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